
If your first purchase isn’t profitable, scaling is a lie.
I’ve spent $1M+ of my own money on Meta ads building a 7-figure apparel brand. Now I help other apparel companies find profitability with Meta Ads using the Profit Signal System—or month two is free and I step away.
*For brands spending $10k–$50k/month on Meta ads
- Your ROAS looks “fine” but cash is tight
- Agencies tell you to “trust LTV”
- It's hard to determine actual breakeven
- Scaling feels like gambling
You know your numbers. The problem is how they’re being used. When agencies lean on ROAS and “trust the LTV,” they blur where profit actually starts.

Hi, I’m Skylar Bennett, co-founder of Tough Apparel.Over the past 10 years, I’ve spent $1M+ of my own money figuring out Meta ads. Like you, I hired agencies with high hopes—only to end up a few months in thinking, “this isn’t working.”After going through that cycle 10+ times, I stopped looking for someone to fix it—and figured it out myself.What came out of that is a simple system built around one thing: knowing exactly where profit starts, so you can scale with confidence.I’m a husband and dad, so I care about building systems that work without constant oversight—clear numbers, clear decisions, no guesswork.Book a call and we’ll break down your numbers together.
Step 1: Book call → break down numbers
Step 2: Profit Signal Audit (if fit)
Step 3: Launch within 7 days
Step 4: Scale profitably
No Profit = No Partnership
If we’re not profitable in 60 days we don't bill for month 2 and I step away.
For:- DTC Product Brands (Apparel preferred)
- $10k–$50k/month current ad spendNot for:- Dropshipping
- Lead gen / service businesses
- Brands under $10k/month
- Direct competitors to my own brand